Web Platforms for Medical Marketing

press release

Body1 CEO Leads Discussion on Best Internet Practices At Harvard Business School’s Healthcare SIG Meeting

Cambridge, MA—February 11, 2013—Body1 CEO Chris Messina is leading a discussion on how to best protect your brand and promote your healthcare organization online at the February 11 Healthcare Shared Interest Group meeting.

The web has many benefits, but it is easy to take a misstep that damages your brand or keeps you from reaching your intended market. Common mistakes such as failing to maintain your website after launch, valuing design over user-friendliness, and doing nothing to promote your site can render your site useless or, worse, leave your customers with a negative impression of your organization or product.

Chris Messina will present for the first half an hour on the worst mistakes a healthcare company can make online, and then will answer questions and promote discussion for the remainder of the two hour meeting.

The Harvard Business School Association of Boston holds these Healthcare Shared Interest Group meetings once a month for Harvard alumni to engage in stimulating discussions and deepen their knowledge about healthcare issues.

About Body1, Inc.
Body1, Inc., (www.Body1.net) is a cloud technology leader for life science marketing. Body1 creates and hosts online communities to cost-effectively engage and educate nearly 5 million consumers, physicians, and other healthcare stakeholders every year. In partnership with market-leading life science clients ranging from Abbott Labs to Zila Pharmaceuticals, Body1 deploys and manages web platforms for medical marketing. These include both private label websites and targeted health communities on mobile, tablet, and fixed computing systems.

About Chris Messina
Chris Messina is the CEO of Body1, Inc., (www.Body1.net), a cloud software technology leader headquartered in Cambridge, MA. Chris holds multiple global technology patents and is an active blogger on children and genetic conditions. Chris frequently presents on social media in healthcare, at venues such as the Harvard Business School Health Alumni Conference, the MedNetworks Social Media in Medicine Conference, and life science clients’ events. Chris graduated from the Harvard Business School (MBA) and Rutgers University (B.S.- Summa Cum Laude). He also won a Rotary Fellowship to study community design at the University of Sydney (Australia).

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Contact:
Michelle Alford
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T: (617) 576-9400
F: (617) 576-9430