Web Platforms for Medical Marketing

press release

Body1 CEO Leads Interactive Social Media Discussion at the HBS Health Industry Association Conference

Cambridge, MA—November 4, 2013—Body1 CEO Chris Messina is leading an interactive roundtable on social media use in health care at the 14th Annual Harvard Business School Health Industry Alumni Conference.

Social media has quickly become an essential aspect of every organization’s business plan. Body1 is a proven expert at addressing the unique requirements of life science organizations utilizing this powerful medium.

Body1’s CEO, Chris Messina, was invited by the Harvard Business School Health Industry Alumni Association to present on Body1’s success in managing social media accounts, communicating with patients, and working with health care regulations. In addition, he will lead a crowd-sourced discussion with participants on specific social media approaches to help grow their own unique health care businesses.

Chris’s roundtable session will run from 7:15 AM to 8:30 AM on Friday, November 9 and is entitled Social Media in Health Care.   It will cover the following themes:

Social Media such as Twitter (microblogs), YouTube (video), Facebook (personal webpages), and LinkedIn (networking) have transformed the way we communicate.   Innovation has evolved; social media has become integral to health care solutions and a new approach, crowd sourcing, has emerged.   How has social media been used effectively in health care?   What are practical take-home lessons for leaders in life science?   Bring your social media challenges & mine the wisdom of the assembled group.

About Body1, Inc.
Body1, Inc. is a cloud software technology leader that powers web platforms for medical marketing. These platforms include content-rich health sites, medical condition communities, mobile solutions, and social media engagement campaigns.  Body1’s historic clients range from Fortune 100 medical firms like Abbott to venture-backed start-ups like Zila.  

About the Harvard Business School Health Industry Alumni Association
Harvard Business School alumni are involved in some of the most exciting companies, research and breakthroughs in health care. The Harvard Business School Health Industry Alumni Association provides an organized forum for them to communicate, interact and exchange ideas to aid in professional development and ongoing learning.

About the Harvard Business School Health Industry Alumni Association Annual Conference
The HBSHIAA Annual Conference is one of the premier, invitation-only, high-level events focused on the strategic exchange of entrepreneurial ideas in health care.  Participants range from the CEOs of large firms like Bard to the CMO’s of innovators like Medtronic to the Commissioners of the FDA and the CMS to leading private equity investors.  This year’s conference theme is “Connecting Healthcare Innovators and Leaders”.  The conversation can be followed on Twitter at #hbshiaa .

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