Web Platforms for Medical Marketing

press release

Body1 and SafetyNet by Lojack™ Present on Storytelling in Healthcare Marketing

Cambridge, MA—November 13, 2014—Body1 CEO Chris Messina will moderate a joint Harvard Business School Healthcare Alumni Association and Harvard Business School Healthcare Initiative event on storytelling in Healthcare Marketing on Wednesday, November 19th. The event, titled “Story Selling – Social Media Marketing in Healthcare”, will cover the best ways to drive action through telling compelling stories.

Research has shown that we respond, perhaps best, to compelling stories.  Whether told on a company’s website or through social media, compelling stories are an essential aspect of every organization’s online success. Body1 is a proven expert at helping healthcare companies find and share their most engaging and meaningful stories online.

Chris will be joined by Scott Martin, the director of SafetyNet by Lojack™, a technology-enabled health service that has saved thousands of lives. Scott has the unique perspective of having been a law enforcement officer for almost thirty years prior to joining SafetyNet. He will discuss how telling stories on SafetyNet’s website and social media channels has impacted their online sales.

In addition to the presentations, Chris will lead a discussion with attendees on what impactful health stories they’ve seen in healthcare marketing and how they can use compelling stories in their own web ventures.

The event will be from 6 to 7pm at the Harvard Innovation Lab. More information can be found at the official event page.

About Body1, Inc.
Body1, Inc. is a cloud software technology leader that powers web platforms for medical marketing and education. These platforms include content-rich health sites, medical condition communities, mobile solutions, and social media engagement campaigns.  Body1’s historic clients range from Fortune 100 medical firms like Abbott to venture-backed start-ups like Zila. 

About SafetyNet by Lojack
SafetyNet by LoJack™ is a service designed to help public safety agencies bring loved ones who wander home safely. The service utilizes proven radio frequency (RF) technology and works directly with law enforcement and other public safety agencies to help rescue individuals with autism, Alzheimer's, dementia and other cognitive conditions who have wandered and become lost. The SafetyNet by LoJack™ service is currently available in 18 states located across the country and it has assisted public safety with many successful rescues since its inception.

About the Harvard Business School Health Industry Alumni Association
Harvard Business School alumni are involved in some of the most exciting companies, research, and breakthroughs in health care. The Harvard Business School Health Industry Alumni Association provides an organized forum for them to communicate, interact and exchange ideas to aid in professional development and ongoing learning.

About the Harvard Business School Health Care Initiative
Launched in 2005, the Health Care Initiative serves as a gateway for health care research, educational programs, and entrepreneurial projects across all sectors of the health care industry, from life sciences and medical devices to care delivery and public health policy. Through this powerful alliance of key stakeholders across Harvard University and beyond, HBS encourages leadership that makes an immediate and lasting impact on health care practices to improve outcomes, reduce costs, expand access and enhance services.


Michelle Alford
[email protected]